Wednesday, October 30, 2019
The impact of Korean TV dramas on Taiwanese consumers Annotated Bibliography
The impact of Korean TV dramas on Taiwanese consumers - Annotated Bibliography Example The paper also shows how globalization has affected the consumers in Taiwan (Chih, & Yang, 2008). The article is reliable because it establishes its conclusions on a research from the field; participants were asked to fill survey questions both online and offline. The study has also used a variety of references, but there is no clear conclusion in the paper. The author narrates how Korean television soap operas have influenced Taiwanese studentsââ¬â¢ preferences for various clothing. Hsu has found out that varying frequency of watching the soap operas influence studentsââ¬â¢ preferences for clothing differently (Hsu, 2012). Students prefer various clothes based on the attention they attract, period, and motivation to purchase such attire. The researcherââ¬â¢s conclusions are based on real data from nine hundred and thirty seven students of Taiwan. The paper has also used sufficient references, but the author has failed to include a literature review section in the discussion. The literature review would help to show the previous clothing purchase behavior of students in the country. Kim, S., & Wang, H., 2012. From television to the film set: Korean drama Daejanggeum drives Chinese, Taiwanese, Japanese, and Thai audiences to screen tourism. The international communication gazette 74 (5). 423-442. This paper discusses how a Korean drama known as Daejanggeum influenced Taiwanese consumers to travel to South Korea to watch the drama live at Daejanggeum Theme Park (Kim, & Wang, 2012). The article also gives an account of behavioral changes among the consumers. The authors have used simple language and numerous resources, and they have based the discussion on a research in which consumers participated by filling in questionnaires. However, the findings of the article are based on responses from consumers belonging to different
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